The Amarula brand wanted a Q4 campaign for the New York metro area, driving awareness for its conservancy initiative, and ultimately increasing sales.

We developed a campaign that leveraged OOH and Transit boards, alongside a geo-targeted blogger campaign.

Six boards across the city complimented, invitation ads on Amateur Gourmet, theKitchn, and A beautiful Mess. Companion articles on the trendsetting blogger sites, prompted consumers to try Amarula.

After clicking, consumers were immersed in an interactive full-page take-over, where they could explore the brand, watch videos and download unique recipes, as well as find Amarula at a nearby store.

The three month campaign performed well above benchmark. Delivering 12,771,426 impressions, with a 34% completion rate (and a click through rate of almost 10%). Sales for the New York metro area were up 27% for Q4.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google