ADDY – Saint Louis Silver


After acquiring the rights to distribute Grolsch in its acquisition by InBev, Anheuser-Busch decommissioned the Anheuser World Select brand, and we turned our attention to the little Dutch import that could.

Our first challenge was to reintroduce a brand that has been around for almost 400 years. We developed a light-hearted and humorous handbook that encouraged consumers to learn about and experiment with different ways of opening the Grolsch, the project transcended a mere marketing piece about an import beer. The different bottle-opening techniques and their humorous nicknames became a source of entertainment in bars and house parties across the nation. “Pimp Your Swingtop” stickers gave patrons a fun way to express their individuality—a core value of the Grolsch brand.

We not only managed to make a cool portfolio piece, but the “How to Swing!” handbook took home a regional and national Addy.

The handbook was rolled out to market in a national print campaign.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google