I was approached to help the Illinois Lottery Board develop a grass roots awareness campaign. Interactive Touch screen kiosks where deployed on a six month long road show designed to boost awareness in typically hard to reach rural markets.
The summer campaign followed county and state fairs, car shows, and swap meets. Designed to be fun and playful, the kiosks featured random silly quotes and questions, and gave users an idea of how much they could win if they played.
Success was measured by reach, generating on average over 3,000 interactions per show, and with over 85 shows, the kiosk generated over 250M impressions at a significantly lower cost than traditional media.
The campaign was rolled out to market across the DOOH medium.