When a local photography studio stepped up to the national stage, the Jacquin brothers asked me to develop a brand identity system that would be bold yet approachable. By pulling design cues from ancient Asian influences, I brought a sense of heritage and visual elegance to the brand mark. Balanced with a contemporary and playful typography solution, the Jacquin Studio logo took a shape that could truly appeal to a broad range of clientèle.
With the brand identity system complete, I focused next on their corporate website with the goal of putting their photography center stage, no longer buried in a series of buttons and pop-ups. Finally I developed a series of versatile magazine ads mirroring their visually stirring images with emotionally stirring copy, in a clean and elegant design.
The branding was rolled out to market across OOH, DOOH, Digital, Print and a PR newswire blitz.