MICHELOB IPHONE APP

When Anheuser-Busch, InBev decided to spin off it’s Michelob brands into a separate company devoted to producing some of the worlds best craft beers, they needed new tools to educate consumers about its unique and diverse product line.

Enter the Michelob Brewing Company iPhone app. Consumers could browse or search for beers by color, ingredients, body, and brand. As well as, view videos from inside the brewery, showcasing the time and craftsmanship required to make these exclusive beers.

Consumers could find in-depth facts about each beer, like flavor profile and suggested food pairings, and then bookmark their favorites for easy access the next time they visited their local pub.