After developing the name Naviss, we set out on completing a corporate identity system that set Naviss apart as a technologically savvy service orientated company in a market saturated with sub-par brands and reputations.
We carried the brand look through a myriad of marketing and collateral materials. Ranging from business cards, letterheads, direct mail envelopes to correspondence, maintenance log books, and more.
After developing the Naviss brand identity, we wrote, and produced a national TV spot to air on major broadcast networks, as well as, social media outlets such as YouTube.
We developed a script emphasizing the complex technology and potential problem areas of modern cars. Working closely with a local studio, we shot live action on a green screen and finished the effects with CG in order to carry through the high-tech feel. The final cut has the actors interacting with large touch-screens that demonstrate how easy it is to customize your own vehicle protection package with Naviss.
The Naviss website was created simultaneously with the commercials, using the same talent and high-tech approach. The site contains an easy, 1-2-3-step process for customers to get a quote, which at the same time, builds Naviss’ database of potential new clients.
The campaign was rolled out to markets across OOH, Print, Television, and Direct Mail.