RESURRECTION CHOPPER GEAR
Resurrection Chopper Gear had the unique challenge of being a new product derived from an old concept. Owner and inventor Dan Galati had seen girlfriends and wives sliding around on the back of motorcycles for years, and decided to do something about it.
Armed with the “Resurrection” brand name and the tagline “Bring your fender to life” we set out to create a simple yet bold identity that appealed to a broad range of enthusiasts.
Pairing strikingly elegant quadtone images with bold orange distressed industrial textures gave this brand a classy yet edgy vibe. This look proved to be exceptionally versatile, translate effortlessly across all mediums