A local northwest Missouri vineyard, VanTill Family, wanted to create a unique brand identity and packaging system that would set it apart from other local and national vineyards. I developed a new hand-lettered brand mark based off of the current owner’s great grandfather’s signature.

I then developed a series of six labels for the vineyard’s initial product line . These labels incorporated vintage postmarks from the historic local post office, as well as, photos of the surrounding countryside.

Since the vineyard is located on a secluded hillside, and only arrived at by travelling Missouri’s lush farmlands and rolling hillsides, it made perfect sense to focus the VanTill Family of wines not on the destination, but the journey.

The brand was rolled out to market across Digital, Print, and OOH mediums.

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