Vermont Spirits specializes in making artisanal vodkas, hand-crafted in New England’s Green Mountain State. We wanted to focus attention on the intimacy and personal aspects of the distillery. By emphasizing the heritage, beauty of the region, and unique distilling processes that make their vodkas special, we expanded a level of sophistication to their products.
To go along with the consumer-focused website, we expanded their reach into social networks such as Twitter, Facebook, and YouTube. We assisted Vermont Spirits in building a fan base to create buzz and spread awareness about their products and the introduction of their new website.
The campaign was rolled out to markets across Print, Digital, On premise merchandising mediums.